Jumat, 26 Agustus 2011

Understanding the Communication Process - The Key to Organisational Success



process by which a person or group of people get gain information that has some value for either the sender or recipient, or through the addition of knowledge, or entertainment or the energy to act, or persuasion to buy or act as required by the sender of the communication process.

process of communication

is a critical part of the communication of information to be transferred. Information can be in any form in a range of hand signals that the public discourse, from e-mail to a detailed contract, one-word greeting in a lengthy letter, in a message on the bulletin board at school full page ad on a daily, odSavjet with raised eyebrows to five minutes a hug, a letter from a superior or subordinate HR manual and so on. For the transmission of information or messages, a vehicle or medium is employed, which is loaded with it and goes to the intended receiver. Paper, telephone, one-on-one meeting, public meeting, talk, hoarding, newspaper, written or spoken words, gestures, body, smile, books, etc. are medija.Način vehicle or vehicles and transport information in such a way that recipient understands the way it should be a communication proces.Srednje or sender or recipient characteristic distorted information, which in one way or the other contributions in whole or in part to a failure of communication in achieving the purposes intended.

Two important phases of communication) encoding b) dekodiranje.Procesa involved in these two stages is a potential source of communication failure. Coding is the translation or conversion of an idea or intent or message in words or signals, so that the recipient will reconvert the same as the sender intended. Decoding is what makes the receiver to reconvert received signals in a word or an idea or intention or message, which was originally designed by pošiljatelja.Probleme associated with the encoding or decoding due to the fact that words or signals have multiple meanings, and thus there is any possibility of using wrong word or the wrong signals, or understanding in ways different from what was originally intended.

understanding of the communication process will facilitate the transaction. Otherwise, there would be no action at all or delay action, if there is any action or wrong actions or relationships turning bad and so on. For example, a boss tells his secretary that a meeting with contractors is urgent. But he believes that his surprise that the meeting was quickly convened the following morning, but it clashed with another program, which the secretary did not svjesna.Šef, in this case, while busy with office routinely overlooked by the process involved in passing messages and attendant chances of communication goes wrong in many stages. He failed to specify the time. However, the Secretary is seen as the next morning. This shows that the process involved in encoding and decoding goes wrong and thus springs surprises.

All the elements involved in communication that make the communication process) sender b) the recipient c) messages c) encoding d) decoding e) channel f) noise g) feedback.

The following brief discussion explains the process of communication.

Uploader: point of origin of a message, the boss, the pošiljatelj.Akcije meant to happen in this message is an urgent convening of the meeting, but definitely not the next morning.

Message: The message is the essential content of communications or information intended to be usvojeni.Zahtjev for convening the meeting is the message.

Recipient: a person who is to take delivery of the message receiver. Here, Secretary of the receiver, whose job it is to understand accurately and act on it as the sender intended.

Encryption: The idea of ​​convening the meeting, in this case, it turned into a word, probably with facial expression, signaling the urgency of the meeting. Such a process of converting an idea or word phrase is encoded.

channel: an encrypted message to a vehicle or medium to be transported from sender to primatelja.Vozilo can be paper or telephone or Internet or a meeting or conversation. In this example, oral communication from the Chief Secretary of the channel.

Decoding: The process of understanding the recipient has given sender. In this example, a secretary decoding understood the message given sender.

Noise: Noise is a causative factor for the message to miscommunicated or wrong because of problems in any medium selected encoding or decoding, or, or, in some stages of the process. In this case, the message is not properly constructed, and therefore the Secretary does not understand what the intent pošiljatelja.Buke communication is analogous to the external noise generated by the cables or equipment to transfer land-line telecom subscribers while talking on land line phones, and therefore they do not hear or understand the words exchanged.

Rating: sender will communicate back to the sender or his assessment that he or she understands about every part of the message sender or a word before going on to acting on the messages. Here in this example, the Secretary did not give her feedback on what she understands, and thus the intended message failed.

While what has been described in previous paragraphs, the general understanding of the concept of communication process, a brief study of various theories so far presented to facilitate a fairly in-depth understanding of the communication process. The same was tried in the following paragraphs.

Aristotle's theory of One Way Communications: Aristotle proposed that communication has three components-the sender, recipient and message. This is a simple and basic model, which, however, laid the foundation for the rest of the theory that. Aristotle, in that early period of evolution, social sciences, asked that the communication is one way process. This implies that the sender is responsible for the good of persuasive communication to happen. Neither the concept of noise or the need of feedback in communication crossed his mind.

Lasswell model of communication: Lasswell extended communication theories of Aristotle to include another element, the channel. Three important elements or components in this theory are) Sender b) message c) channel. His theory states that the sender's responsibility to see that the receiver understands the message, selecting the appropriate channel. It is also one way direction of communication, like that of Aristotle.

Shannon-Weaver Model: CE Shannon and W. Weaver, engineers' duo, proposed this theory in 1949. This theory is based on the mechanistic view of communication. This is the first theory, which recognizes that the message received is not the same message. This distortion is due to the noise present in the system.

They have introduced a feedback as a corrective measure to reduce noise. However, they integrate the feedback into the model. They proposed that the feedback will start another cycle of communication procesa.Teorija essentially says that real communication takes place only when the message was received and message are one and the same, without distinction, which may be true for the engineering model. But the communication that takes place between individuals, which generally occurs without machines, can not be perfect as assumed in theory, since it filters out the individual, while working and listening and sending. Filters are the attitudes, perceptions, experiences and assessments that work long before the actual communication starts. The action that takes place as intended is proof of success of communication.

elements in this model are) The source of information b) encoding c) Kanal D) Decoding e) Destination f) noise g) score.

Schramm model of communication: Wilburn Schramm proposed this model in 1955, which is considered to be the best of all theories, since it has evolved and comprehensive. It has been proposed in three phases with some improvements in each successive stage of the previous one. These phases are also referred to as three different models.

In the first phase, it is pointed at the source coding as well as that of Aristotle without recognition for noise reduction. It was also a one-way direction of communication flow.

In the second phase, the emphasis shifted to the shared experience of the sender domain and primatelj.Pošiljatelj must be taken into account, according to this theory, needs and capacities of recipients, who must be aware of the shared experience, and thus selects the right channel at the same time encodes messages in a way that can be understood by the recipient. This communication process is understood to be two-way flow.

In the third phase, feedback was thought to be an essential element of the communication system. At this stage, Schramm theory, the communication process involves the sender, receiver, a good channel, the appropriate encoding, decoding correctly, and feedback informacije.Tok that ends with return immediately begins again to make a circular process.

inferential model of communication: Prof.Mathukutty Monippally proposes a new theory called 'inferential model of communication "with an emphasis on symbols and meanings of inadequate construction of such symbols. The model assumes that there is an adequate and proper way to send a message, and yet we send message through a selected symbols, which still is not properly understood.

Prof Mathukutty (2001) explains: "inferential model assumes that we can not communicate, we can not communicate, that we can share our message with anyone, not to be in the minds and hearts of others. Nevertheless, we want to communicate. there is no code that can catch our message accurately, and then cracked a clean second so we resort to symbols show .... This procedure is usually satisfactory, of course, we can go wrong, ... and occasionally go horribly wrong, but it the only means available. "(M Mathukutty Monippally, Business Communication strategies, 2001, New Delhi, Tata Mcgrawhill Publishing Company Limited, PO Box 6-9)

An overview of some more models of communication

Another model Katz Lazarfeld one related to mass communication, stating that the sender has to encrypt the message and transmits the same through mass media to opinion leaders vođa.Mišljenje in turn transmits the same target audience, the general public. This is also built as a one-way direction of information flow.

Another model, which has taken a different path, that of Westley - Maclean. It emphasizes the interpersonal communication. In this carefully coded message is sent to the receiver, which in turn sends it to the sender or any other individual with some promjenama.Model lays emphasis on the sender, receiver and feedback, which make this model a circular one.

is a one-way model is that Berl, which recognizes the perception as an important element of communication. According to this model, any difference in the reception of messages due to the perception of agents lead to miscommunication.Važan building blocks of this model are the source of the receiver, which means for the process of sending and receiving messages.

Watlaw-Beavin-Jackobson, proposed a model of two-way communication with an emphasis on the behavior of and relationships between them to achieve successful communication.

Rogers-Kincaid suggested that communication to be successful, one needs to be connected via social networking and information sharing.

Conclusion

an understanding of the communication process is very critical for the managers of the organization. They should also understand that communication is rarely seen as it should biti.Izobličenje message can happen at any stage in the communication process, sender, receiver, encoding, decoding, channel, message and feedback.

Tidak ada komentar:

Posting Komentar